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Buell Brand No-More
From buell.com gallery
From buell.com gallery
October 15th 2009 - **AS A FORMER BUELL EMPLOYEE - THIS REALLY BREAKS MY HEART - BRONCO

Harley-Davidson To Cut Buell Line, 180 Jobs in East TroyBy The Associated Press and Jay Sorgi MILWAUKEE

Harley-Davidson has announced it will stop making Buell motorcycle products, which means a loss of 180 employees at its East Troy facility. "It is a very emotional time for me right now as I have to announce that the decision has been made that we will no longer be building Buell motorcycles," said Eric Buell in an online video statement on the Buell web site. "I will always be proud of America's little sport bike company that took on the world, and with brilliant innovations, built some of the best handling motorcycles of all time. We proved that a small group of passionate, inspiring people can compete against industry giants.

"The company says its third-quarter profit slid 84 percent on lower motorcycle shipments and recession-related difficulties in getting loans for its customers.Harley will sell its MV Agusta division. Its shares are down 3 percent in premarket trading.Harley-Davidson -- which has implemented production and job cuts this year -- said Thursday its earned $26.5 million, or 11 cents per share. That's down from $166.5 million, or 71 cents per share, a year ago.

"(This is) really about strengthening Harley-Davidson's growth with single-minded focus on our brand. A dollar invested in a Harley-Davidson brand goes further if we can focus all our efforts on the brand," said Harley-Davidson spokeswoman Amanda Lee on 620WTMJ's "Wisconsin's Morning News. "It says sales dropped 21 percent to $1.12 billionAnalysts forecast profit of 21 cents per share on revenue of $1.1 billion.
 
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